Welcome to Urban Coco®, your number one source for women’s fashion including skirts, cardigans, pants, dresses, and more. We’re dedicated to giving you the very best of women’s clothing, with a focus on comfort, quality, and style.
Founded in 2020 by Sarah Wilson, Urban Coco® has come a long way from its beginnings in a small studio apartment. Sarah started the business after struggling to find comfortable yet stylish clothing for her busy lifestyle. She quickly realized there were many women who felt the same way – they wanted to look and feel great without sacrificing comfort.
Our Story
After months of planning, Sarah took the leap and launched Urban Coco®. The first collection focused on high-quality basics including the perfect t-shirt, lounge pants, and maxi skirt. The collection was an instant success and a small but loyal group of customers fell in love with the Urban Coco® difference.
Within a year, Sarah was able to quit her day job and focus on Urban Coco® full time. She slowly expanded the product line to include cardigans, dresses, jumpsuits, and more. Everything was designed with a flattering silhouette and attention to detail.
Today, Urban Coco® has grown into a beloved lifestyle brand known for its effortless styling and buttery soft fabrics. While we’ve expanded our product line, our mission remains the same – to help women look and feel their best every day.
We now offer worldwide shipping, allowing us to connect with customers around the globe. Our team has grown to over 50 employees who are passionate about delivering exceptional service. Urban Coco® retains its founder-led spirit, staying grounded in our core values.
Our Values
Everything we do at Urban Coco® stems from our core values:
Quality Materials
We only use fabrics like super soft modal, lightweight french terry, and smooth Pima cotton. Our focus on premium materials means our pieces last season after season.
Inclusive Sizing
Our size range aims to accommodate women of all shapes and sizes. We offer XXS-4XL in the majority of our collection.
Effortless Style
Our versatile pieces feature a minimalist aesthetic and neutral color palette. Everything is designed to be worn seamlessly together and transition gracefully from day to night.
Fair Prices
We price our pieces fairly so that quality fashion is accessible to all. Our direct-to-consumer model allows us to cut out unnecessary markups and pass the savings onto you.
Sustainability
From eco-friendly fabrics to responsible packaging, we aim to reduce our environmental footprint wherever possible.
Giving Back
We’re committed to making a positive social impact. We partner with organizations supporting women’s empowerment and donate a portion of proceeds to these causes.
Our Team
Urban Coco® wouldn’t be where it is today without our incredible team. Meet some of the folks who make it happen:
Sarah Wilson, Founder and CEO
Sarah started Urban Coco® to fill a void in the fashion market. Her background in apparel design and passion for fashion shines through in every collection. As CEO, Sarah oversees everything from product development to marketing.
Julia Scott, Head Designer
With 15 years in the fashion industry, Julia brings a wealth of design expertise to Urban Coco®. She leads our talented team of designers to create each season’s new collections.
Rex Lam, Operations Manager
Rex ensures production and shipping run smoothly so customers receive their orders on time. He’s a problem solver who finds solutions to operational challenges.
Ava Davis, Customer Experience Manager
Ava leads our friendly and knowledgeable customer experience team. She ensures every customer inquiry and order is handled with care.
Diego Gonzalez, Marketing Director
Diego manages our marketing programs including social media, email campaigns, and influencer partnerships. He’s always finding new ways to spread the word about Urban Coco®.
While our team has grown over the years, we remain a close-knit group. We all believe in the vision and core values behind Urban Coco®.
Our Product Line
The Urban Coco® product line has expanded since our early days while retaining our focus on wearability and comfort:
Tops
From t-shirts and tanks to blouses and tunics, we offer a variety of tops for every occasion. Our best-selling fabrics include modal, slub knit and lightweight thermal.
Cardigans
Our cardigans strike the perfect balance between cozy and chic. Wear them buttoned up or open over your favorite tee or tank. Offered in both classic and open front styles.
Dresses
Our dress collection ranges from versatile shirt dresses to flowy maxi dresses perfect for summer. Find styles crafted from stretch jersey, rayon challis and more.
Jumpsuits & Rompers
Perfect when you want a one-and-done outfit. Our wide leg jumpsuits and strappy rompers go seamlessly from day to night.
Pants & Shorts
The soft pants and shorts you’ll want to live in all season long. Choose from joggers, harem pants, pull-on shorts and more.
Skirts
Flattering skirts in essential silhouettes like a-line, wrap, midi and maxi length. Perfect for dressing up or down.
Outerwear
Lightweight and transitional, our jackets and coats will become wardrobe staples. From classic denim jackets to cozy kimono cardigans.
Accessories
Finish your outfits with our coordinating accessories like infinity scarves, blanket scarves, hats, bags and face masks.
Our Commitment to Quality
At Urban Coco®, quality comes first. From the first sketch to the finished product, we ensure that every piece meets our high standards.
It starts with using the best fabrics we can find for each garment. We carefully test materials like modal, supima cotton, and rayon to make sure they pass our quality checklist. Our fabrics need to be both durable and ultra-soft for all-day comfort.
Next, we meticulously craft each pattern to ensure a flattering, consistent fit. Our in-house team handles pattern making and fitting to maintain quality control.
Every style then goes through rounds of wear testing. Our team tests pieces for factors like washability, stretch recovery, and durability. We’ll tweak anything that doesn’t pass these benchmarks.
When we partner with ethical factories, we hold them to the same strict standards. We conduct regular visits to ensure production methods align with our quality and values.
Finally, all garments go through quality assurance checks before leaving our fulfillment center. We inspect details like stitching, hardware and fabric flaws. If anything is less than perfect, it’s back to the drawing board.
This commitment to quality means our pieces look and feel as amazing on day 100 as they did on day one. When you buy Urban Coco® you’re investing in exceptional quality built to last.
Our Commitment to Sustainability
At Urban Coco®, sustainability isn’t just a buzzword – it’s a driving force behind every business decision. We aim to reduce our environmental impact at each stage of our process.
It starts with choosing eco-friendly fabrics like modal, tencel and recycled polyester whenever possible. We avoid synthetic fibers like polyester in favor of natural fabrics that feel amazing.
We partner with factories that use processes like low-impact dyes to reduce water waste. We also look for renewable energy sources and eco-friendly waste management.
Our fulfillment center packs shipments with recycled materials like cardboard mailers and paper tape. We’re also reducing plastic waste across our supply chain.
We encourage customers to join us in our sustainability efforts. From wash care instructions for preserving garment life to recycling programs, we make it easy to be eco-friendly.
As we continue to grow, we’re exploring new and innovative ways to become a more sustainable company. We’re committed to transparency and holding ourselves accountable through sustainability reporting.
At Urban Coco®, people and the planet come first. We’ll always look for ways to reduce our footprint and help build a greener future.
Our Vision for the Future
What began as a small business run out of an apartment has flourished into a beloved brand reaching customers globally. While we’re proud of how far we’ve come, for us this is just the beginning.
We will continue expanding our product offering while staying true to our roots in wearable, everyday fashion. Expect to see new fabric innovations as we develop pieces suited for every climate and activity.
To reduce our environmental impact, we plan on scaling sustainable business practices. Investing in renewable energy and offsetting carbon emissions are top priorities. We aim to be plastic-neutral by 2025.
Building an inclusive community focused on empowerment remains central to our mission. We’re excited to partner with more organizations that align with our values around inclusivity and female empowerment.
Most importantly, we strive to keep improving the customer experience. The feedback and support of our customers has been the driving force behind our growth. As we reach new milestones, we’ll never lose sight of what got us here – you.
While the future holds many exciting opportunities, our commitment remains the same. We’ll continue doing everything we can to exceed your expectations. Our customers are at the heart of all we do.
On behalf of the entire Urban Coco® team, thank you for being a part of our journey! We can’t wait to continue growing together in comfort, confidence and style.